HALEIGH SHEDD
Sports Marketing Professional + Photographer + Social Media Content Creator
Email:
Education:
Location:
Charlotte, North Carolina
COMPANY DESCRIPTIONS
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WORK EXPERIENCE
APRIL 2019 - NOVEMBER 2019
Marketing Coordinator, Klik Marketing
Brokered positive interpersonal relationships with clients
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Photographed and filmed creative content for agency clients
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Reported statistics on various unique client KPIs
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Wrote copy for social media, email campaigns, and blog posts
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Brought client visions to life through creative photo, video, written, and graphic design assets
NOVEMBER 2019 - MARCH 2020
Marketing Coordinator, Skipper Pets
Curated content calendars and managed online audiences
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Created engaging written content
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Planned and executed studio and lifestyle photoshoots
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Managed paid ads account
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Oversaw all commercial email communication with Skipper clients
JUNE 2015 - APRIL 2023
Photographer + Videographer, The Bronze Owl Media (Freelance)
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Specialized in portrait, event, and commercial photography, plus wedding videography
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Communicated with clients to coordinate event and session needs
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Managed contracts, financials, and bookings while ensuring all agreements were fulfilled by both parties
SEPTEMBER 2020 - MARCH 2025
Director of Marketing & Communication, American Cornhole League
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Social media planning, strategy, and oversight
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Content creation through photography, videography, and graphic design
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Event, merchandise, and sponsor asset photography
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Managed content team, oversaw day-to-day marketing operations, and gave final content approvals
APRIL 2025 - PRESENT
Digital & Social Media Lead, Major League Cricket
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Spearhead social media strategy, content creation, and execution
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Manage team of 3-5 content creators and fulfill critical sponsor obligations
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Collaborate with stakeholders to drive ticket sales
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Increased Facebook, X, and Instagram audience by 199k followers, obtained 276M organic impressions, and acquired 9.6M organic engagements during my first 11 weeks with MLC
NOTABLE PUBLICATIONS
Sports Business Journal
The Washington Post
Ok! Magazine
The Intelligencer
ESPN
Yahoo
MSN
MTV
Sportico
Patch
Insider
ENews
SportsBusiness
New York Post
Charlotte Five
Sportskeeda